Search Engine Marketing SEM/PPC
Digital Marketing focused on ROI, not just rankings and traffic
Form Submission Tracking
The gold standard for measuring campaign performance is conversion tracking (recording which campaigns generate leads or sales for your business). We’ll set up conversion tracking on your “thank-you” page(s) so performance can be measured and optimized by campaign, ad group, ads, and even individual keywords. Furthermore, we’ll integrate your Google Adwords and/or Bing Ads campaigns with your Google Analytics account so all KPIs can be tracked in one platform.
If inbound telephone calls make up a high percentage of your leads Call Tracking is an essential add-on for your Adwords campaign. Call Tracking is a Google service that dynamically inserts custom phone numbers on your website and then tracks inbound calls back to Google Adwords and other traffic sources as conversions.
Our clients enjoy effective campaign management. We employ a data-driven optimization process based on statistically relevant data trends. This includes bidding and keyword strategies, ad split testing, as well as adjustments to location targeting, device bids, ad schedules, and demographic targeting.
How do we optimize for conversions? We work based on knowing the target cost per acquisition amount (CPA), which will be our max cost-per-click (CPC). We reduce CPC and increase click-through-rate CTR by optimizing across all aspects of your campaign. Finally, we bid up on high converting keywords towards the desired CPA for more clicks. This generates the highest number of conversions while maintaining a desirable acquisition cost.
Need to change your offer, tweak your benefits, or adjust targeting? No problem, we’ll work with you to ensure that campaign creative and targeting always align with your latest objectives and messaging.
We also use AdWords scripts that monitor if your landing pages are live and ready. We won’t send paid clicks if your website goes offline and we’ll notify you within 24-hours if your campaign goes down due to an expired credit card or some other glitch.